While many people like shopping digitally because they don’t have to wait in line, others find in-store shopping to be more satisfying because they don’t have to wait for the product, nor fear they’ll get the wrong item.
When asked about the features they like about shopping digitally that are missing from an in-store experience, more than half of US internet users said online shopping gives them the ability to find the cheapest product, and almost as many said they like the fact that they don’t have to wait on any lines.
Having time to read reviews, watch product videos and figure out if they’re making the right choice also appealed to many consumers.
But that’s not to say that everyone found online shopping to be more satisfying than in-store. In fact, 60.8% of respondents said that one of the main reasons they believe buying something in-store is more satisfying than online is because they’re able to get that item immediately.