After a series of cyber breaches, it's no surprise that consumers are growing more concerned about how their personal information—particularly their financial data—is being used and stored. However, in a new study from Capgemini, many felt their primary retailers were doing an "outstanding" job at having proper data privacy measures in place.
When asked to rate their primary retailer—essentially the one they shop at the most—on a scale of 1 to 7, where one equates to "very poor" and seven equates to "outstanding," some 60% of buyers worldwide felt their go-to retailer does an outstanding" job of making sure their sites and apps are safe. More than half felt the same way about in-store devices, like point-of-sale (POS) systems and self-service kiosks.
Respondents were less likely, however, to say their primary retailer did an outstanding job being transparent about how their personal or financial information was being stored or used.