Competition for digital buyers continues to heat up in Spain, where apparel retailer Zara has joined a small but growing list of merchants looking to spur digital sales with a same-day delivery option.
The Galicia-based apparel merchant now offers customers same-day delivery in Madrid for a €5.95 (roughly $6.50) fee, according to Ecommerce News. The firm already offers delivery nationwide for a fee of €3.95 (about $4.40) for orders under €30 (around $33); the fee is waived for orders exceeding that value. The company also offers shoppers the option of using free standard postal delivery, or picking up items in-store.
Zara joins the likes of local department store chain El Corte Inglés—Spain's most popular homegrown retail website, according to February 2017 comScore Inc. data—electronics retailer PcComponentes and Amazon.es (via Prime Now) in offering same-delivery in certain cities in Spain.
Considering that such shipping options are still limited to a handful of major cities, they are unlikely to dramatically affect Spain’s ecommerce sector in the short term. But studies have found providing more fulfillment options can have a direct influence on digital buying behavior in Spain.
According to a September 2016 study by MetaPack, for example, about six in 10 digital buyers in Spain had purchased goods from a digital retailer as a result of additional delivery options.