Shoppers plan to spend more on Mother’s Day gifts this year, the third year in a row of increased spending.
According to the National Retail Federation (NRF), US shoppers plan to spend $23.6 billion this year, up from $21.4 billion last year.
Jewelry accounts for the largest portion of gift dollars, totaling $5 billion. About 36% of the shoppers surveyed said they planned a gift of jewelry.
Right behind jewelry, though, is special outings such as a meal at a restaurant, with some $4.2 billion in expected spending. A considerably larger percentage of shoppers said they were planning on such an outing—nearly 56%.