Shoppers Don’t Plan to Stint on Mom

Spending on Mother’s Day gifts is rising again

April 24, 2017

Shoppers plan to spend more on Mother’s Day gifts this year, the third year in a row of increased spending.

According to the National Retail Federation (NRF), US shoppers plan to spend $23.6 billion this year, up from $21.4 billion last year.

Jewelry accounts for the largest portion of gift dollars, totaling $5 billion. About 36% of the shoppers surveyed said they planned a gift of jewelry.

Right behind jewelry, though, is special outings such as a meal at a restaurant, with some $4.2 billion in expected spending. A considerably larger percentage of shoppers said they were planning on such an outing—nearly 56%.

Meals out were not the only experiential gifts being considered for Mother’s Day. Almost a quarter of shoppers planned on a gift of a spa day or some other personal service.

Other experiential gifts such as concert tickets or a hot air balloon ride seemed to be growing in popularity. According to the NRF, 28% of mothers said they would like to receive that kind of gift, up from 24% last year. And younger consumers are particularly likely to give this kind of gift, with nearly half saying they planned on it.