The Singles' Day Juggernaut Shows Its Age

eMarketer's Behind the Numbers 

November 15, 2018


The annual shopping "holiday" known as Singles' Day racked up another year of double-digit growth this year. Consumers in Asia and around the world reportedly spent more than $1 billion in the first 90 seconds of the day. 

But as the event enters its second decade, growth rates are declining and expectations are being revised. eMarketer's Man-Chung Cheung was on the ground in Shanghai on Nov. 11.  He and analyst Andrew Lipsman join Marcus Johnson to discuss the shopping event and what comes next.

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