Smart Homes: High prices might be limiting sales of smart-home devices. According to a 151 Advisors survey, 41.5% of US consumers said price was a significant factor in weighing whether or not to buy these products. Over a quarter had considered buying a smart lock but declined to do so because of price, while 23.5% said the same about smart thermostats and 21% about smart speakers. A little more than half said $40 extra would be the threshold for choosing a smart lock over a conventional one.
Email Benchmarks: In a retail email benchmark study from Bluecore, open rates were high (over 40%) for emails reminding shoppers they had looked at an item or abandoned a cart. These emails also led to sales 2% of the time. Messages relating to tech and food or leisure products had the highest conversion rates, both in the 11% to 12% range. Only 10% of retailers send emails when an out-of-stock product is available again, the study found.