Many believe that the internet of things (IoT) will transform the retail industry, but fewer are certain in which ways—and how—this will affect their business.
A new forecast from Juniper Research projects that revenues generated by IoT retail platforms worldwide will rise to at least $4.3 billion by 2023, up from 2018 estimates of $890 million. The thinking behind these figures is that IoT platform implementation will enable retailers to become more efficient, especially in the supply chain.
However, according to an October 2018 RSR Research study, US retailers aren't exactly sure how they should use IoT. When asked about one key issue that is driving interest in IoT projects, no single answer was cited by more than one-quarter of respondents, indicating a lack of consensus. The need for greater inventory accuracy to sell from all channels was the top response (24%).
The number of retailers that strongly agreed that IoT will drastically change how companies do business in the next three years jumped from 53% in 2017 to 69% this year. But not all are sure how this will impact their business; 21% of general merchandise retailers surveyed said they had "no idea" how IoT would affect them in the near future. This sentiment was even stronger (42%) for fast-moving consumer goods (FMCG) retailers.
Both retail winners (those with over 4.5% growth in annual revenue) and the rest felt that IoT will have the most impact on store operations (90% vs. 78%). Winners also foresee supply chain opportunities for IoT (76%), which reinforces the Juniper study, while average retailers and laggards cited marketing (70%) second.