Not many shoppers have used augmented reality for shopping, but plenty are interested and some say they would be just as happy to avoid clothing stores altogether if the technology made that possible.
According to a new Adtaxi survey, about 10% of US internet users have used an AR app or feature that lets them virtually try on apparel or view furniture in their homes. But 45.0% would be interested in trying out the technology.
Meanwhile, the survey found that roughly 30% of respondents said they wouldn't bother going to clothing stores ever again—if AR made that possible.
But as the Adtaxi data suggests, AR is still relatively little used by consumers. We estimate that 15.5% of the US population are AR users. The penetration rate is growing at a healthy clip, but it's expected to reach just 20.2% by 2020.
AR/VR professionals are aware of current shortcomings. According to a Perkins Coie survey, user experience and the quality of available content remain primary obstacles to mass adoption.