Starbucks; Amazon; Affluents

The numbers you need to know today

January 22, 2018

No Cash Here: Starbucks is piloting a new program at its downtown Seattle location in which it's not accepting cash as a form of payment. According to The Seattle Times, there's no word yet on how long the experiment will last, or if Starbucks will expand it to other locations in the near future. According to eMarketer Retail's companies database, Starbucks' comparable sales grew 2.0% in Q4 2017. 

Mobile and Affluent: GlobalWebIndex reports that a higher percentage of affluent consumers worldwide made a purchase on a mobile device than on a computer during the past month. However, the firm noted there were substantial differences in ecommerce behaviors depending on the region. Affluent consumers in Asia-Pacific were most likely to buy something on a mobile device, while those in Europe stuck with PCs.

More for Prime: Amazon is raising its Amazon Prime and Prime Student monthly fees from $10.99 to $12.99, which is roughly an 18% increase. Annual memberships will remain at $99 and $49, respectively.