If There’s a Discount, Millennials Are There

Roughly a third use coupons at least very often when shopping online

Author: Rimma Kats

December 15, 2017

A recent study from CouponFollow reflects previous sentiments that millennials hold about money—and their cautious approach to spending.

According to the digital coupon site, which surveyed 1,006 US adults ages 20 to 35, more than eight in 10 respondents use coupon codes when shopping online.

And they use them frequently. About a third said they “always” or “very often” use discounted offers when shopping online. 

Overall, just 16% of respondents said they never use any offers when shopping online.

These coupon habits don’t just occur when millennials shop online. Millennials use coupons when transacting offline as well, though not as frequently. For example, less than a quarter (22%) said they “always” or “very often” use coupons when shopping in-store. And in an in-store scenario, 24% of respondents said they never use coupons.

These findings are in line with other surveys, including one from YouGov, which found that millennials are serious about maximizing the value of their purchasing dollars. Roughly a third of respondents said they look for online coupons on a weekly basis, and 40% said the same of print coupons.