Smart speakers are becoming a part of consumers' daily habits, with uses ranging from performing routine tasks like setting alarms and making calls to actually buying goods.
In a December 2017 survey of US voice-enabled speaker owners, OC&C Strategy Consultants found that the top 3 smart speaker usages are for relatively banal, simple requests.
Indeed, nearly all respondents use their smart speakers—with Amazon Echo being the most prevalent device owned—to play music, inquire about the weather or news headlines and ask general questions that would otherwise be plugged into a search engine.
OC&C Strategy Consultants' survey also found that respondents rely on their smart speakers for task-orientated activities such as setting reminders and creating shopping lists. And the creation of a shopping list is a convenient segue to continue the path to purchase, with the smart speaker acting as a middleman.
While the study didn’t break out the percentage of purchases made based on a smart speaker-organized shopping list, some 62% of respondents have bought items via voice commerce.
Of that percentage, slightly more than one-third have made a purchase using a smart speaker on multiple occasions, while 15% have done so only once.