Which footwear retailers spend the most on advertising, as a percent of revenues? Here's the data from the eMarketer Retail & Ecommerce database. (Brand manufacturers, such as Nike, are excluded.)

1) Shoe Carnival - 4.3%
2) Boot Barn - 3.9%
3) DSW - 2.8%
4) Caleres - 2.8%
5) Foot Locker - 2.6%

See the complete list.