The number of US consumers who want to buy “green” products has risen a bit over the past six years, but actual purchasing of environmentally friendly household items hasn’t changed much—and in some cases has actually declined.
According to the latest edition of GfK MRI’s annual “Survey of the American Consumer,” 56% of US adults said they were willing to pay more for green products in 2016, up slightly from 53% in 2010.
Similarly, 50% of survey respondents said they were willing to give up some convenience in return for a product that is environmentally safe, compared with 47% in 2010.
Meanwhile, more consumers expressed concern about global warming, with 69% agreeing with the statement, “Global warming is a serious threat.” In 2010, 64% said the same.
But, GfK said, usage of some of the top green products—including green light bulbs, all-purpose cleaners and facial tissues—has been flat or even declined since 2010.