Shopping by Speaker: Many retailers are betting big on conversational commerce, but a minority (34%) of US consumers own a voice-activated device, according to data from Kantar, and shopping activities are not terribly popular. The most common activity conducted via speakers was playing music, podcasts or audiobooks (19%). Just 7% of respondents had bought something online on a speaker, and 4% had ordered food.
Fashion Is Getting Bigger: The average woman in the US wears plus-size clothing (most often defined as sizes 14 and up), but it's only recently that brands and retailers have courted these shoppers. According to Coresight Research, sales of plus-size apparel are growing faster than the market as a whole. Women's plus-size clothing sales grew 23.0% between 2012 and 2016 to reach $21.4 billion, or 17.5% of the total market. By comparison, overall apparel sales increased 9.9%.