A survey of emerging young adults finds that the next generation of consumers is more likely to use digital payment platforms and is even more focused on instant gratification than the millennials who preceded them.
The younger shoppers were overall more likely to use digital and mobile payment platforms. Although third-party money transfers like PayPal were more commonly used among the older group, the younger demographic was considerably more likely to have used card-branded wallets such as Visa Checkout and device-specific mobile payment platforms such as Apple Pay.
When asked what kinds of services would be likely to win their loyalty, both the younger and older shoppers signaled that they wanted speed (same-day delivery) and frictionless transactions (mobile self-checkouts.)
But the younger respondents were considerably more interested in one-hour delivery via drone. This might be a sign of increased impatience or, maybe, simply a desire for novelty. Either way, the younger group signaled much more interest.