Despite the ubiquity of online shopping, consumers still rely on face-to-face interaction in the path to purchase, whether it be for getting product information, seeing in-person demos or tracking down items in other stores.
12/11/2018by Krista Garcia
According to data from liquidation platform B-Stock Solutions, roughly $90 billion to $95 billion in holiday gifts will be returned this year.
12/11/2018by Krista Garcia
In the latest episode of "Behind the Numbers," eMarketer's Man-Chung Cheung and Monica Peart discuss commerce in China, where technology companies are remaking the brick-and-mortar experience, even as they continue to innovate in ecommerce.
12/11/2018by eMarketer Editors
With store closures and bankruptcies—Toys 'R' Us, Sears and Brookstone, to name a few—showing no signs of letting up, it raises the question of what sets a successful retailer apart from the rest.
12/10/2018by Krista Garcia
Food delivery, while once niche, is becoming more mainstream. This year saw the explosion of fast food giants like McDonald's and Burger King going all-in on digital ordering and delivery through partnerships with UberEats and Grubhub, momentum that's certain to continue throughout 2019.
12/7/2018by Krista Garcia
Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.
12/7/2018by Krista Garcia
Direct-to-consumer brands like Everlane and Bonobos, fast casual grain bowl chain Sweetgreen and beauty salon Drybar are just a few businesses that have adopted a cashless model. But consumers aren't necessarily ready to do away with cash.
12/6/2018by Krista Garcia
In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman looks ahead to 2019 and beyond. Will the market shifts of today translate into a substantially different business in the future?
12/6/2018by eMarketer Editors
This year, holiday season sales across mobile devices will surpass $50 billion for the first time, representing nearly 44% of ecommerce spending.
12/6/2018by Caroline Cakebread
This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates.
12/5/2018by Caroline Cakebread