Despite the ubiquity of online shopping, consumers still rely on face-to-face interaction in the path to purchase, whether it be for getting product information, seeing in-person demos or tracking down items in other stores.
According to data from liquidation platform B-Stock Solutions, roughly $90 billion to $95 billion in holiday gifts will be returned this year.
In the latest episode of "Behind the Numbers," eMarketer's Man-Chung Cheung and Monica Peart discuss commerce in China, where technology companies are remaking the brick-and-mortar experience, even as they continue to innovate in ecommerce.
With store closures and bankruptcies—Toys 'R' Us, Sears and Brookstone, to name a few—showing no signs of letting up, it raises the question of what sets a successful retailer apart from the rest.
Food delivery, while once niche, is becoming more mainstream. This year saw the explosion of fast food giants like McDonald's and Burger King going all-in on digital ordering and delivery through partnerships with UberEats and Grubhub, momentum that's certain to continue throughout 2019.
Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.
Direct-to-consumer brands like Everlane and Bonobos, fast casual grain bowl chain Sweetgreen and beauty salon Drybar are just a few businesses that have adopted a cashless model. But consumers aren't necessarily ready to do away with cash.
In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman looks ahead to 2019 and beyond. Will the market shifts of today translate into a substantially different business in the future?
This year, holiday season sales across mobile devices will surpass $50 billion for the first time, representing nearly 44% of ecommerce spending.
This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates.