A survey found that many plan to increase their spending on a range of emerging technologies, including artificial intelligence and location-based marketing.
China has become a battleground for fully-automated, cashierless stores, with investors pouring money into such efforts. Traditional retailers, ecommerce players and startups have all entered the fray with a mix of retail technologies.
Many retailers see investing in new technology as a must if they are to remain competitive, but consumers may not be ready to adopt new platforms and tools. A new survey indicates consumer wariness of chatbots and robots.
New research from Salesforce finds that many consumers, particularly millennials, are open to AI or other shopping-related technologies that help streamline the retail experience.
About two-thirds of retailers say that the ability to predict demand is the greatest challenge for their supply chain operations.
Nearly two of three millennials say they are open to product and service recommendations generated via AI. Older consumers, especially boomers, aren't so sure.
Guido Campello, CEO and creative director of Cosabella, and Courtney Connell, the lingerie brand's marketing director, discuss how artificial intelligence has transformed their business operations.
eBay, Google, Target, Walmart and other major retailers are racing ahead with artificial intelligence, shrugging off skeptics. “The future is AI first,” says a Google exec.
Artificial intelligence adoption is still limited, but among retail marketers who do employ the technology, many use it in their search or recommendation engines.