Multiple studies have shown price plays a strong role in shopping decisions. It's why dollar stores have thrived for the past decade and why many consumers choose to shop online instead of in-store. Still, for many brands, there is a risk in being perceived too strongly for value.
The apparel market hasn’t reached crisis mode, but shopping behavior has changed in ways that are affecting clothing retailers. Athleisure is now the norm, and many consumers care less about physical goods.
Apparel is one of the most popular retail ecommerce product categories, and online sales are growing faster than offline.
Thrifting used to mean sifting through piles of cast-off clothing at Goodwill, but newer upstarts are attempting to take used goods into the digital age.
Recent data releases from The NPD Group and Coresight Research signal a variety of trends driving the apparel market, but the growth of ecommerce is the most significant.
In the latest edition of eMarketer's "Behind the Numbers" podcast, analysts Yory Wurmser and Krista Garcia discuss the state of digital apparel selling, and what retailers are doing online and off to keep up with changing customer expectations.
Department stores, specialty clothing and other brick-and-mortar apparel retailers have been battling increased online competition and consumers’ spending shift toward gadgets and experiences. But a confluence of factors, in particular the launch of the iPhone X, suggests the fight is going to get even tougher this holiday season.
Pure play fashion ecommerce retailer Zalando has begun offering one-hour delivery slots bookable up to 10 days out for buyers in Berlin—the latest convenience-focused order fulfilment option tested by the company in its various markets this year as it looks to keep pace with regional leader Otto.
Amazon’s private-label business has received plenty of attention in the wake of its recently disclosed plan to carry newly-owned Whole Foods’ 365 and other private-label products. But grocery isn’t where the biggest surprise is.
In the troubled apparel space, off-price retailers, led by TJ Maxx parent TJX Cos., have been picking up share. Another segment of the market could be poised to challenge for a larger piece of the market: secondhand clothing resellers.