Amazon might not be the first retailer that comes to mind for health, personal care and beauty products, but it's the third-fastest-growing category by our estimates. We forecast that Amazon's US sales of those products will reach $16 billion this year, a 37.9% increase over 2017.
10/31/2018by Krista Garcia
In a physical retail environment, packaging continues to influence consumers' purchasing decisions. This is not just from a design or visual standpoint, but also from a desire for more information.
10/31/2018by Jen King
With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty. Should traditional pharmacies and beauty retailers be concerned by Amazon’s exploration of new product categories?
7/30/2018by Krista Garcia
A May 2018 survey by Automat found that 70% of US female beauty buyers said they were overwhelmed by product choices. One solution to the overwhelmed-with-choice conundrum could be virtual beauty advisors.
7/3/2018by Krista Garcia
Beauty retailers like Sephora and L'Oréal have adopted augmented reality in some form to let consumers try on products without having to leave their home. And according to recent data, more companies are planning to embrace the technology within the next two to five years.
6/13/2018by Jen King
Consumers aren't just rushing to Sephora or Ulta Beauty to replenish their beauty essentials—they're also heading to a less obvious choice: Amazon.
3/2/2018by Jennifer King
What do women want when they're buying beauty products online? It's pretty straightforward: They want low prices, and they want free shipping.
4/25/2017by eMarketer Editors
Yvahn Martin, director of ecommerce and digital marketing for L’Oréal, Decléor and Carita brands, spoke with eMarketer about how using digital channels for relationship building—rather than making quick sales—has helped the company weather the tough economic climate.
3/17/2017by Maria Minsker