Beauty retailers like Sephora and L'Oréal have adopted augmented reality in some form to let consumers try on products without having to leave their home. And according to recent data, more companies are planning to embrace the technology within the next two to five years.
Consumers aren't just rushing to Sephora or Ulta Beauty to replenish their beauty essentials—they're also heading to a less obvious choice: Amazon.
What do women want when they're buying beauty products online? It's pretty straightforward: They want low prices, and they want free shipping.
Yvahn Martin, director of ecommerce and digital marketing for L’Oréal, Decléor and Carita brands, spoke with eMarketer about how using digital channels for relationship building—rather than making quick sales—has helped the company weather the tough economic climate.