A new survey on the use of digital and print coupons adds more evidence that millennials are serious about maximizing the value of their purchasing dollars.
10/11/2017by eMarketer Editors
It’s no secret that millennial men and women are both cost-conscious, but women are more likely than men to search for online coupons when shopping via digital channels, according to data from coupon tracking service CouponFollow.
7/5/2017by Maria Minsker
Despite the rise of mobile coupons and discount apps, digital coupon usage growth rates are low and slowing. Of those who use digital coupons, the vast majority access them via mobile.
4/21/2017by Corey McNair
US Hispanic internet users overindex for every activity related to coupons, discounts and deals compared with internet users overall.
3/7/2017by Alison McCarthy