Grocery shoppers turn to numerous channels to find the best way to save a buck or two. And while digital is a big component of how they find and research such deals, many still take the traditional route—circulars.
A recent study from CouponFollow found that a large share of US millennials use coupon codes when shopping online, with roughly a third doing so “always” or “very often.”
A new survey on the use of digital and print coupons adds more evidence that millennials are serious about maximizing the value of their purchasing dollars.
It’s no secret that millennial men and women are both cost-conscious, but women are more likely than men to search for online coupons when shopping via digital channels, according to data from coupon tracking service CouponFollow.
Despite the rise of mobile coupons and discount apps, digital coupon usage growth rates are low and slowing. Of those who use digital coupons, the vast majority access them via mobile.
US Hispanic internet users overindex for every activity related to coupons, discounts and deals compared with internet users overall.