Shopping and buying online is now a routine activity in Austria, according to eMarketer’s latest ecommerce forecast. In 2018, more than 72% of the population, equating to 5.5 million people, will shop for products online.
China is one of the most attractive markets for foreign retailers, primarily due to the sheer volume of digital buyers coupled with their desire for overseas goods. Cracking Chinese ecommerce is easier said than done, though.
Whether it’s mainly a sign of consumers taking initiative on their own, or them being lured by ever-increasing options and deals, digital cross-border buying continues to grow in popularity.