So far, China and the US have matched each other tit-for-tat in the growing trade war. Both countries have imposed tariffs on $50 billion worth of goods, with the US threatening an additional $200 billion and China another $60 billion on 5,207 products.
There is little doubt that Amazon dominates online marketplace sales in the US, but is this the case worldwide? Where does Alibaba fit in, and do these major retail players have competition?
Digital commerce allows shoppers to buy from anywhere in the world without leaving their house. But compared with other countries, relatively few in the US engage in cross-border ecommerce.
Shopping and buying online is now a routine activity in Austria, according to eMarketer’s latest ecommerce forecast. In 2018, more than 72% of the population, equating to 5.5 million people, will shop for products online.
China is one of the most attractive markets for foreign retailers, primarily due to the sheer volume of digital buyers coupled with their desire for overseas goods. Cracking Chinese ecommerce is easier said than done, though.
Whether it’s mainly a sign of consumers taking initiative on their own, or them being lured by ever-increasing options and deals, digital cross-border buying continues to grow in popularity.