A new survey on the use of digital and print coupons adds more evidence that millennials are serious about maximizing the value of their purchasing dollars.
Roughly one in five consumers consider themselves mainly online shoppers—making the majority of their purchases online—according to a new NRF study.
Recent surveys of teens and young adults signal that Gen Z isn't looking to abandon physical stores. But they have high expectations of retailers and low tolerance for some traditional services.
More than two-thirds of younger millennials, those 18- to 26-years old, plan to make at least one “considerable” purchase before the end of this year, according to a new survey.
Are millennial shopping habits vastly different from previous generations, or are they behaving, more or less, as younger people always have?
How do millennial women define luxury? A lot of it depends on how much money they have. The more money they have, the more likely they are to say that brand names are a key signifier of luxury.
A new survey found that Gen Z interacts with brands a little differently than millennials do. For instance, Gen Z shoppers are far less likely to be motivated by loyalty programs.
Add this to the retail worry list: There are signs that Hispanic consumers, dubbed the “new mainstream” by some, may be changing their spending behavior amid shifting immigration enforcement policy in the US.
A recent study of millennials and their financial situation found that more than one in four of those ages 18 to 34 say that they spend more than they earn.
A new study finds differences in the ways men and women use their mobile phones while in stores.