Demographics

A comparison of the financial situation of millennials and Gen Xers finds that debt is higher for the new generation, and the makeup of that debt could have implications for spending habits.
5/25/2018by eMarketer Editors
A new survey on the use of digital and print coupons adds more evidence that millennials are serious about maximizing the value of their purchasing dollars.
10/11/2017by eMarketer Editors
Roughly one in five consumers consider themselves mainly online shoppers—making the majority of their purchases online—according to a new NRF study.
9/28/2017by eMarketer Editors
Recent surveys of teens and young adults signal that Gen Z isn't looking to abandon physical stores. But they have high expectations of retailers and low tolerance for some traditional services.
9/22/2017by Andria Cheng
More than two-thirds of younger millennials, those 18- to 26-years old, plan to make at least one “considerable” purchase before the end of this year, according to a new survey.
9/18/2017by Andria Cheng
Are millennial shopping habits vastly different from previous generations, or are they behaving, more or less, as younger people always have?
8/29/2017by Monica Melton
How do millennial women define luxury? A lot of it depends on how much money they have. The more money they have, the more likely they are to say that brand names are a key signifier of luxury.
8/24/2017by Monica Melton
A new survey found that Gen Z interacts with brands a little differently than millennials do. For instance, Gen Z shoppers are far less likely to be motivated by loyalty programs.
7/26/2017by Monica Melton
Add this to the retail worry list: There are signs that Hispanic consumers, dubbed the “new mainstream” by some, may be changing their spending behavior amid shifting immigration enforcement policy in the US.
7/20/2017by Andria Cheng
A recent study of millennials and their financial situation found that more than one in four of those ages 18 to 34 say that they spend more than they earn.
7/18/2017by Monica Melton