Demographics

A new survey on the use of digital and print coupons adds more evidence that millennials are serious about maximizing the value of their purchasing dollars.
10/11/2017by eMarketer Editors
Roughly one in five consumers consider themselves mainly online shoppers—making the majority of their purchases online—according to a new NRF study.
9/28/2017by eMarketer Editors
Recent surveys of teens and young adults signal that Gen Z isn't looking to abandon physical stores. But they have high expectations of retailers and low tolerance for some traditional services.
9/22/2017by Andria Cheng
More than two-thirds of younger millennials, those 18- to 26-years old, plan to make at least one “considerable” purchase before the end of this year, according to a new survey.
9/18/2017by Andria Cheng
Are millennial shopping habits vastly different from previous generations, or are they behaving, more or less, as younger people always have?
8/29/2017by Monica Melton
How do millennial women define luxury? A lot of it depends on how much money they have. The more money they have, the more likely they are to say that brand names are a key signifier of luxury.
8/24/2017by Monica Melton
A new survey found that Gen Z interacts with brands a little differently than millennials do. For instance, Gen Z shoppers are far less likely to be motivated by loyalty programs.
7/26/2017by Monica Melton
Add this to the retail worry list: There are signs that Hispanic consumers, dubbed the “new mainstream” by some, may be changing their spending behavior amid shifting immigration enforcement policy in the US.
7/20/2017by Andria Cheng
A recent study of millennials and their financial situation found that more than one in four of those ages 18 to 34 say that they spend more than they earn.
7/18/2017by Monica Melton
A new study finds differences in the ways men and women use their mobile phones while in stores.
6/29/2017by Monica Melton