Digital Shoppers & Buyers
Brand trust has a great deal of sway on purchase behavior, especially when shopping for big-ticket items. According to an October 2018 SurveyMonkey poll, 68% of US internet users said trust in a brand was very influential when making a major purchase.
Online shopping is common among teens; 86% of upper-income females and 91% of males shopped digitally in fall 2018, an all-time high. However, both genders prefer to shop in-store, but this is higher among females (76%) than males (56%).
Consumers are becoming accustomed to using voice commands, but it's still a minority who use them regularly. According to an August 2018 Social Lens survey, 70% of US internet users have ever used a voice command on any device, though that figure drops to one-third for those who use them as part of their daily routine.
According to a May 2018 survey from Dotcom Distribution, something as small as a free sticker can leave an impression—and not only make them more likely to make future purchases, but to also recommend that brand to others.
Gen Z are still coming into full adulthood—the oldest are around 20 by most definitions—but that's not stopping retailers from trying to get a handle on their preferences and behaviors. More are focusing on millennials, but some 65% of retailers said they plan to increase marketing spend targeting Gen Z this year.
A February 2018 survey by Survata for CPC Strategy found more than half of US consumers who had made a purchase on the retail giant’s site in the past six months were at least somewhat worried about buying fake products.
Unwitting purchases of counterfeit goods online are also on the rise this year, according to a new global survey.