Digital Shoppers & Buyers

Brand trust has a great deal of sway on purchase behavior, especially when shopping for big-ticket items. According to an October 2018 SurveyMonkey poll, 68% of US internet users said trust in a brand was very influential when making a major purchase.
11/7/2018by Krista Garcia
Online shopping is common among teens; 86% of upper-income females and 91% of males shopped digitally in fall 2018, an all-time high. However, both genders prefer to shop in-store, but this is higher among females (76%) than males (56%).
10/24/2018by Krista Garcia
Consumers are becoming accustomed to using voice commands, but it's still a minority who use them regularly. According to an August 2018 Social Lens survey, 70% of US internet users have ever used a voice command on any device, though that figure drops to one-third for those who use them as part of their daily routine.
10/16/2018by Krista Garcia
According to a May 2018 survey from Dotcom Distribution, something as small as a free sticker can leave an impression—and not only make them more likely to make future purchases, but to also recommend that brand to others.
9/10/2018by Jen King
Gen Z are still coming into full adulthood—the oldest are around 20 by most definitions—but that's not stopping retailers from trying to get a handle on their preferences and behaviors. More are focusing on millennials, but some 65% of retailers said they plan to increase marketing spend targeting Gen Z this year.
8/23/2018by Krista Garcia
A February 2018 survey by Survata for CPC Strategy found more than half of US consumers who had made a purchase on the retail giant’s site in the past six months were at least somewhat worried about buying fake products.
3/26/2018by Jennifer King
Unwitting purchases of counterfeit goods online are also on the rise this year, according to a new global survey.
12/15/2017by Andria Cheng