Ecommerce

Global online marketplaces like Amazon and Alibaba have risen to prominence and are becoming a competitive threat to retailers and brands around the world. According to a 2018 Salesforce survey, merchants have reason to be concerned. Online buyers are starting their hunt for products on marketplaces with increased frequency.
8/17/2018by Krista Garcia
Three regional executives from eBay, OLX and PayPal discuss ecommerce trends in the region and how their companies found early success in the market.
8/15/2018by Matteo Ceurvels
Whether you've bought them or not, everyone knows that the candy, soda and magazines displayed at the cash register are designed as last-minute temptations. Impulse purchases are just a part of the in-store shopping experience. But do these unplanned buys translate online?
8/15/2018by Krista Garcia
User-generated ratings and reviews are a known confidence-builder among online shoppers. But retailer product recommendations can also affect decision making—to a larger degree than you might think.
8/14/2018by Krista Garcia
Most consumers prefer to shop in-store for furniture. An August 2018 survey by CivicScience reinforces this sentiment, but there is a core group of satisfied online furniture buyers.
8/13/2018by Krista Garcia
Amazon’s advantage when entering new markets is its ability to offer a wide variety of items that can be shipped quickly. By fortifying its place in Europe, Amazon aims to take advantage of rising consumer spending.
8/6/2018by eMarketer Editors
Amazon Prime Day was just last month, but by hype-cycle standards July might as well be last year. Reports keep coming in, though, and are adding more color to the original narrative. The online giant said more than 100 million products were purchased during the event this year. And it looks like mobile is playing a larger part.
8/6/2018by Krista Garcia
Digital commerce allows shoppers to buy from anywhere in the world without leaving their house. But compared with other countries, relatively few in the US engage in cross-border ecommerce.
8/2/2018by Krista Garcia
In the latest episode of the "Behind the Numbers" podcast, eMarketer's Andrew Lipsman and Krista Garcia take a look at some of the key data points and storylines that emerged from this year's Prime Day event.
7/23/2018by eMarketer Editors
Amazon's marketplace sales not only have leapfrogged its direct sales business, but marketplace growth is significantly outstripping that of direct operations, which means the gap between marketplace and direct will grow larger in coming years.
7/20/2018by Krista Garcia