Amazon and Alibaba continue to expand into Western Europe—Amazon with hopes of capturing a greater European consumer base, and Alibaba selling luxury European goods to its tens of millions of consumers in China.
Amazon already has a major stake in India's fast-growing ecommerce market. Here's how we know the country is one of its big targets for 2019.
Mcommerce has grown rapidly, and all signs point to continued strong growth. We forecast that US smartphone retail mcommerce sales will grow nearly 38% in 2019, reaching $205.15 billion. This will account for over three-quarters of US mcommerce sales.
Subscription commerce has captured retailers' attention with its built-in customer base and predictable sales patterns. It may seem like there is a box for everything—think special effects makeup or instant ramen—but not all categories have been embraced equally.
While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.
Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.
Amazon is an ecommerce powerhouse in the US. But outside its country of origin, it accounts for only a small piece of worldwide retail ecommerce sales—13.3% in 2018 based on our latest forecast. But that doesn't mean marketers should discount Amazon's influence on consumers around the world. Experts agree that it's a remarkable tool for brands that want to expand internationally.
Return policies used to be viewed as a necessary evil. Behind the scenes, logistics can create a lot of headaches for retailers, but consumers expect a seamless process. Flexible returns have also become a differentiating factor that can make or break customer loyalty.
Over the past few months, more than half of states in the US have enacted an online sales tax and more will join in 2019. Local governments viewed online sales tax as a boon, brick-and-mortar retailers considered it leveling the playing field, while online retailers—many which already paid sales tax—predicted it would be detrimental.
Heading into the fiercely competitive holiday shopping season, Walmart is poised to capture an even larger portion of this year’s online retail sales, according to eMarketer's latest retail forecast.