Gen Z

Understanding the needs and wants of Gen Z is a growing focus for retailers and other marketers, and for good reason: These so-called digital natives are calling the shots more when it comes to their parents’ purchasing decisions—and they are also footing more of the bill themselves.
7/13/2017by Andria Cheng
New research found teens and young adults use their smartphones while in-store more than the average consumer.
3/14/2017by Alison McCarthy
Still struggling to adjust to millennial shopping preferences, retailers face a new wave of disruption from the youngest millennials, with Gen Z in their wake.
3/1/2017by Andria Cheng