Even though close to half of US internet users say they are making sacrifices to make ends meet, one-quarter plan to buy more premium brands in the next six months.
Is it worth forking over $119 a year to get 10% off at Whole Foods Market? That’s what Amazon is banking on with its new initiative to offer Prime members discounts on Whole Foods orders.
Walmart and Amazon both launched new delivery initiatives, facing off yet again in their tit-for-tat fight to expand fulfillment options and speed up delivery to customers.
Omnichannel initiatives are seeing greater adoption in supermarkets, and more are fully integrated than last year.
Major players are making significant investments in the digital grocery shopping space. How many items are consumers willing to put in their digital shopping carts?
Retailers are rushing to bridge the online and offline worlds.
More and more retailers are offering consumers the ability to purchase their groceries online, hoping to gain a competitive edge in this next digital frontier.
Organics used to be a niche category—former indie brands like Burt’s Bees and Odwalla are now owned by Clorox and Coca-Cola—but Amazon’s acquisition of Whole Foods in August 2017 brought further mainstream attention to natural goods. It’s also bringing mainstream business practices.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analysts Patricia Orsini and Yory Wurmser discuss how consumers' shopping data is informing how grocery retailers are managing the customer journey.
Two consumer behaviors are driving brands’ ability to gain insights into purchase behavior: the rise of pre-shopping research on products, and the adoption of ecommerce.