Health and Beauty
In a physical retail environment, packaging continues to influence consumers' purchasing decisions. This is not just from a design or visual standpoint, but also from a desire for more information.
With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty. Should traditional pharmacies and beauty retailers be concerned by Amazon’s exploration of new product categories?