Holiday & Seasonal Shopping
Black Friday, Cyber Monday and Thanksgiving Were the Exclamation Points on a Stellar 2018 Holiday Season
A popular narrative has emerged that Black Friday and Cyber Monday are less important to the holiday season because of “promotional bleed.” With holiday store decorations going up in October, discounts coming early and often, and the advent of new shopping holidays like Small Business Saturday, Green Monday and Free Shipping Day, these two events that used to be make or break for retailers have lost their luster.
This year, holiday season sales across mobile devices will surpass $50 billion for the first time, representing nearly 44% of ecommerce spending.
US retail ecommerce sales for the holiday season thus far (Nov. 1 through Nov. 26) generated $58.5 billion, a 19.9% increase from last year, according to research from Adobe.
Jaime Bettencourt, senior vice president of premier sales and account management at Mood Media, explains why retailers shouldn't neglect the brick-and-mortar experience.
As Thanksgiving rapidly approaches, the holiday shopping season is kicking into overdrive. Retailers are ready for the surge in consumer spending on Black Friday, but what shopper behaviors should they expect? We break down three key trends for the holiday weekend.
The UK holiday shopping season is on pace to hit two major milestones this year. The holiday season, which eMarketer defines as November and December, is the most important retail period in nearly all major European markets.
Even with the ubiquity of digital buying, the in-store shopping experience continues to have importance. And even more so with younger consumers.
According to an August 2018 Pitney Bowes survey of US digital shoppers, 56% of respondents said they encountered an issue while purchasing gifts online last holiday season, up from 36% the prior year.
Retailers believe that early birds and primetime shoppers are the most important holiday audience. Procrastinators? Not so much.
Nearly half of US internet users surveyed by Periscope By McKinsey said they plan to shop for Black Friday deals online.