Holiday Shopping

Roughly four in 10 US shoppers are considering using AI-powered digital assistants for their holiday shopping needs, according to a new study.
12/8/2017by Rimma Kats
Early sales tallies signal that Target and Costco are seeing online sales surge this holiday season. And other brick-and-mortar chains are ringing solid gains online as well.
12/6/2017by Andria Cheng
Smart speakers have reached a "critical adoption threshold," according to comScore, which reported that 11% of Wi-Fi households have a digital voice assistant.
12/4/2017by Andria Cheng
Ecommerce will make up more than one-fifth of total holiday season retail sales in the UK, according to eMarketer’s latest holiday sales forecast.
11/30/2017by Jasmine Enberg
Early data indicates that discounting is at roughly the same level as last year, and in many cases promotions are a bit less aggressive. That means many retailers will have some flexibility as the season progresses.
11/29/2017by Andria Cheng
As new figures about holiday spending pour in, we're gathering it all together for you.
11/28/2017by eMarketer Editors
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Yory Wurmser joins us to discuss holiday shopping patterns over the Thanksgiving weekend.
11/28/2017by eMarketer Editors
Yes, Black Friday traffic is declining, but the traditional start of the holiday shopping season is still relevant and provides a critical look at potential performance for the entire sales period.
11/26/2017by Andria Cheng
Black Friday deals are key to driving traffic on the holiday weekend. Those deals say a lot about the state of the retail industry as a whole: What retailers need to do to remain relevant, what consumers are spending on (and not spending on) and how the industry is going to evolve in the coming months.
11/22/2017by Andria Cheng
In recent years it has become clear that Black Friday weekend is no longer just a brick-and-mortar event, as consumers’ purchases increasingly migrate online. But there are signs that the tides may be shifting a bit, creating some opportunities for brick-and-mortar.
11/20/2017by Andria Cheng