Holiday Shopping

Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products.
8/21/2018by eMarketer Editors
eMarketer expects US ecommerce sales to increase 15.4% during this year's back-to-school shopping period, while overall spending will rise 3.5%.
8/10/2018by eMarketer Editors
A recent survey by Citi Retail Services (CRS) found parents will spend an average of $322 per child while back-to-school shopping this year. But that total climbs if their kid tags along.
8/2/2018by Rimma Kats
A longer selling period and added competition from Amazon have caused US retailers to rethink how they market the back-to-school shopping season, a new survey finds.
7/25/2018by Jen King
A recent Deloitte survey found that parents who start their back-to-school shopping in June and July spend considerably more than those who wait until closer to summer’s end.
7/19/2018by Jen King
Armed with a lengthy list of needed school supplies, US mothers are upping their omnichannel approach for the back-to-school season, according to a new survey.
7/11/2018by Jen King
The once online-only merchant is planning to launch a holiday toy catalog this year, stepping in to fill the role that used to belong to Toys "R" Us, which produced its "Big Book" catalog every year. But what may seem like an off-brand move isn't that unusual.
7/5/2018by Krista Garcia
This July will mark the fourth annual Amazon Prime Day, hardly a deep-seated tradition, even though the online shopping event grows in popularity every year. In 2017, sales reached an estimated $1 billion. Prime Day is also starting to capture dollars spent historically during a more established shopping season: back-to-school.
6/22/2018by Krista Garcia
The holiday season is the most important retail period in nearly all major markets in Europe. Though the bulk of spending still takes place in the weeks just before Christmas, the holiday shopping period in most countries is starting earlier each year.
4/17/2018by eMarketer Editors
US holiday ecommerce sales will expand at a 15.3% clip this year, according to eMarketer's new forecast. As strong as that projected growth is, it's short of 2017 levels, when retail ecommerce sales soared 17.8% in November and December.
3/21/2018by eMarketer Editors