Roughly four in 10 US shoppers are considering using AI-powered digital assistants for their holiday shopping needs, according to a new study.
Early sales tallies signal that Target and Costco are seeing online sales surge this holiday season. And other brick-and-mortar chains are ringing solid gains online as well.
Smart speakers have reached a "critical adoption threshold," according to comScore, which reported that 11% of Wi-Fi households have a digital voice assistant.
Ecommerce will make up more than one-fifth of total holiday season retail sales in the UK, according to eMarketer’s latest holiday sales forecast.
Early data indicates that discounting is at roughly the same level as last year, and in many cases promotions are a bit less aggressive. That means many retailers will have some flexibility as the season progresses.
As new figures about holiday spending pour in, we're gathering it all together for you.
In the latest episode of eMarketer's "Behind the Numbers" podcast, analyst Yory Wurmser joins us to discuss holiday shopping patterns over the Thanksgiving weekend.
Yes, Black Friday traffic is declining, but the traditional start of the holiday shopping season is still relevant and provides a critical look at potential performance for the entire sales period.
Black Friday deals are key to driving traffic on the holiday weekend. Those deals say a lot about the state of the retail industry as a whole: What retailers need to do to remain relevant, what consumers are spending on (and not spending on) and how the industry is going to evolve in the coming months.
In recent years it has become clear that Black Friday weekend is no longer just a brick-and-mortar event, as consumers’ purchases increasingly migrate online. But there are signs that the tides may be shifting a bit, creating some opportunities for brick-and-mortar.