Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products.
eMarketer expects US ecommerce sales to increase 15.4% during this year's back-to-school shopping period, while overall spending will rise 3.5%.
A recent survey by Citi Retail Services (CRS) found parents will spend an average of $322 per child while back-to-school shopping this year. But that total climbs if their kid tags along.
A longer selling period and added competition from Amazon have caused US retailers to rethink how they market the back-to-school shopping season, a new survey finds.
A recent Deloitte survey found that parents who start their back-to-school shopping in June and July spend considerably more than those who wait until closer to summer’s end.
Armed with a lengthy list of needed school supplies, US mothers are upping their omnichannel approach for the back-to-school season, according to a new survey.
The once online-only merchant is planning to launch a holiday toy catalog this year, stepping in to fill the role that used to belong to Toys "R" Us, which produced its "Big Book" catalog every year. But what may seem like an off-brand move isn't that unusual.
This July will mark the fourth annual Amazon Prime Day, hardly a deep-seated tradition, even though the online shopping event grows in popularity every year. In 2017, sales reached an estimated $1 billion. Prime Day is also starting to capture dollars spent historically during a more established shopping season: back-to-school.
The holiday season is the most important retail period in nearly all major markets in Europe. Though the bulk of spending still takes place in the weeks just before Christmas, the holiday shopping period in most countries is starting earlier each year.
US holiday ecommerce sales will expand at a 15.3% clip this year, according to eMarketer's new forecast. As strong as that projected growth is, it's short of 2017 levels, when retail ecommerce sales soared 17.8% in November and December.