Influencer Marketing

A new study finds that social media users who have been swayed to make a purchase based on a stranger's recommendation were most likely to buy products like clothing, electronics or beauty items.
8/1/2018by Krista Garcia
Influencer marketing is everywhere. Brands big and small are working with different types of influencers to attract consumers, and it's getting tougher to stand out among other influencer campaigns. Mindy Murray, brand communications manager at 3M, explains how its Scotch-Brite brand differentiates itself in the space.
7/28/2017by eMarketer Editors