Interview

What resonates with the back-to-school shopper? An interview with Zachary Abbell of office supplies company Poppin.
7/7/2017by Tricia Carr
Albertsons has access to a cornucopia of customer data through savings programs. How can it be put to work to personalize the shopping experience? An interview with Albertson's Narayan Iyengar and Quotient Technology's Mir Aamir.
6/30/2017by Tricia Carr
Mobile’s smaller screens and consumers’ dwindling attention spans have made product visualization even more important. An interview with Gaurav Sethi, co-founder of Outward, about how retailers can benefit from improving their visuals.
6/27/2017by Tricia Carr
At online hair color company Madison Reed, live guides step in when chatbots sense that customer conversations are stalling. An interview with Dave King, CTO at Madison Reed, and Heidi Dorosin, the hair color brand’s CMO.
6/26/2017by Tricia Carr
When a customer has a need but can’t adequately describe it to a sales associate or in a search bar, that’s where visual commerce comes in for The Home Depot.
6/15/2017by Tricia Carr
The store is the most challenging touchpoint to seamlessly incorporate into a brand’s omnichannel retail strategy. Davor Sutija, CEO of smart packaging company Thinfilm, discusses one solution to the problem.
6/6/2017by Tricia Carr
As Sprint prepares to open 1,000 more Boost Mobile locations, the company is taking a fresh approach to in-store experience. In an interview with eMarketer, Nick Holt, creative director at Sprint Prepaid Group, talks about the new stores and the digital strategy that supports them.
5/19/2017by Maria Minsker
Access to location data from consumers’ mobile devices has helped many retailers target their marketing and advertising more precisely, but there are other areas of a retail business that can benefit from this data. Duncan McCall, CEO of location data and technology company PlaceIQ, discusses the applications of location data that go beyond a retailer’s marketing department.
5/15/2017by Tricia Carr
Yahoo's Courtney McKlveen discusses the interrelationship between digital ads and brick and mortar sales, and the evolving opportunities of the omnichannel mix.
5/1/2017by Tricia Carr
Tim Vu, vice president of digital experience at Papa Murphy's, and Amit Jain, CEO of digital marketing company Bridg, spoke with eMarketer about how they identified customers and brought them back into Papa Murphy's pizzerias.
3/1/2017by Maria Minsker