When Simon Property Group wanted to roll out chatbots for its 208 malls across the US, it sought a partner that would deploy the bots at once and deliver deeply personalized interactions.
Zeta Global's Sean Wilkins talks about how retailers can differentiate themselves during the holidays and why they can benefit from breaking out of the seasonal retail cycle.
Data isn’t perfect, and assigning weight to individual engagements isn’t an exact science, so solution flexibility is key. Melissa Studzinski, head of customer engagement and loyalty at flash sale site Rue La La, talks about why the company opted for an in-house attribution tool.
What resonates with the back-to-school shopper? An interview with Zachary Abbell of office supplies company Poppin.
Albertsons has access to a cornucopia of customer data through savings programs. How can it be put to work to personalize the shopping experience? An interview with Albertson's Narayan Iyengar and Quotient Technology's Mir Aamir.
Mobile’s smaller screens and consumers’ dwindling attention spans have made product visualization even more important. An interview with Gaurav Sethi, co-founder of Outward, about how retailers can benefit from improving their visuals.
At online hair color company Madison Reed, live guides step in when chatbots sense that customer conversations are stalling. An interview with Dave King, CTO at Madison Reed, and Heidi Dorosin, the hair color brand’s CMO.
When a customer has a need but can’t adequately describe it to a sales associate or in a search bar, that’s where visual commerce comes in for The Home Depot.
The store is the most challenging touchpoint to seamlessly incorporate into a brand’s omnichannel retail strategy. Davor Sutija, CEO of smart packaging company Thinfilm, discusses one solution to the problem.
As Sprint prepares to open 1,000 more Boost Mobile locations, the company is taking a fresh approach to in-store experience. In an interview with eMarketer, Nick Holt, creative director at Sprint Prepaid Group, talks about the new stores and the digital strategy that supports them.