Some four in 10 US internet users would visit or shop their favorite brand more often if their rewards status were communicated more clearly, according to new findings from 3Cinteractive.
According to a recent survey, consumers aren't just looking for individualized service from their loyalty programs. Many want what amounts to instant gratification.
A new survey finds that more than half of US loyalty program members express frustration with their ability to access their information. The result: unused rewards.