Because Western Europe already has a well-developed retail ecommerce market, most future growth will come from mobile commerce. eMarketer projects that retail mcommerce sales in the region will more than double between 2016 and 2021, when they will top $200 billion for the first time.
Despite the uncertain economic climate, the retail market in the UK is growing, driven mainly by mobile commerce. eMarketer estimates UK retail mcommerce sales will rise by 14.2% between 2017 and 2021, when purchases made online via mobile devices will make up well over one-tenth (13.4%) of total retail sales.
Early indications in the first days of the season show that mobile devices are not only being used for product search and review, they are increasingly replacing desktops as the device where consumers click for purchase.
Younger shoppers are much more inclined to use mobile apps for shopping, while older shoppers tend to prefer mobile websites.
Despite the ubiquity of mobile phones, small screen size and other factors have held back purchasing on the devices. However, data from ecommerce platform Unbxd indicates that for at least one product category, mobile tops desktop.
An analysis of back-to-school ecommerce sales signaled diverging growth trends for mobile and desktop shopping, with mobile logging significant gains in orders and values, while desktop sales were close to flat.
A survey of retail executives in North America found that most retailers have a mobile site or app in place. Fewer have implemented other mobile technologies, like wearables, although it’s something they’re looking to employ within the next two years.
According to a new survey, almost 7 in 10 mcommerce app users in the US access the apps to receive deals and offers. Nearly as many said they appreciate them for the flexibility to buy at any time.
Mobile purchasing is now the norm. New data from the Integer Group highlights the rapid shift of consumer behavior over the last few years.
A growing share of ecommerce in Japan is conducted on mobile devices. A significant portion of consumers choose to conduct their shopping and buying using a mobile browser rather than an app.