Apps vs. mobile sites has been the subject of debate since the dawn of smartphones. For a period it seemed like apps fell out of favor, but there is proof that trend is reversing in the retail industry.
Mounting evidence shows that the holiday shopping season is starting sooner. But is this Christmas creep consumer-driven or the result of retailers planting seeds in the public's mind earlier in the year?
A survey of retail executives showed that outperforming brands tend to offer more functionality on their mobile websites than their desktop sites.
Retail apps have been undergoing a rebirth of sorts. For a long time, users browsed on mobile but didn't convert, so retailers didn't prioritize app strategies. Behavior has changed, though, leaving some to play catch-up. Now, a majority of mobile retail transactions in North America occur via app.
Mobile commerce isn’t always synonymous with user-friendly. And for merchants trying to engage consumers on their devices, that’s a pressing concern.
More than two-thirds of digital transactions in the US take place on mobile, the majority of them via mobile app, according to new data from Criteo.
With mobile devices increasingly widespread, more consumers in France and Germany will be shopping and buying with their smartphones and tablets in 2018.
The mobile path to purchase can be characterized as unfocused and fleeting. The average mobile shopping session involves six different apps and is relatively short—80% were under 4 minutes, according to a study from Verto Analytics.
Shopping on your mobile device isn’t always a smooth process. In fact, a new survey finds that many digital shoppers have a difficult time placing orders via mobile, resulting in an abandoned cart.
Mobile commerce was a key factor, with mcommerce sales worldwide reaching an estimated $1.357 trillion in 2017, or 58.9% of ecommerce spending overall, according to eMarketer's latest data.