Millennials

A survey of US internet users found that those with kids are more likely to buy something from a retailer they're loyal to than seek out a cheaper option.
5/23/2018by Jen King
This generation is among the most scrutinized, but the millennial stereotype may not be so accurate.
4/26/2018by Krista Garcia
When it comes to shopping habits, millennial women indulge on big-ticket items from time to time, but getting a good deal is also important to many of them.
3/12/2018by Jennifer King
Millennial preferences and spending habits have disrupted virtually every aspect of the retail sector. Here's a roadmap for attracting and retaining millennial customers, in five charts.
12/26/2017by Rimma Kats
HBC said Tuesday it was selling Lord & Taylor's flagship New York building to gig economy workspace provider WeWork and also leasing other select stores’ space to WeWork. The partnership aims to solve a critical problem that many brick-and-mortar retailers face: attracting younger shoppers into stores.
10/24/2017by Andria Cheng
Think you really understand millennial shoppers? Are you on top of the ways they use mobile, the ways they pay and the items they are more likely to buy? Take this quiz to test your knowledge.
8/30/2017by eMarketer Editors
Millennials are more willing to share the details of daily activities tracked by their smartphones, and retailers are thankful.
8/24/2017by Monica Melton
More than half of online shoppers in their 20s think it’s easier to return items in store, a new survey found. Older shoppers don’t necessarily see it that way.
6/8/2017by Monica Melton
Millennials devote more of their food dollars to restaurant dining than any other age group, a new survey suggests. But the survey also found that millennials are likely to look for online coupons or other offers from restaurants, and to use the internet to find deals.
6/6/2017by Monica Melton
Chalk up another mobile behavior that millennials are willing to try. According to a recent survey, roughly two-thirds of millennial internet users in North America say they are open to using a store app to pay for in-store purchases.
6/5/2017by Monica Melton