Millennials

A brand’s ethics and social responsibility can influence purchasing decisions and loyalty for many millennials—a generation transitioning into their prime spending years.
1/28/2019by Lucy Koch
Millennials have been credited with upending entire industries, and retail is no exception. Here's what retailers need to know about attracting and retaining consumers from a maturing generation of digital shoppers.
1/22/2019by Rahul Chadha
According to a May 2018 survey from Dotcom Distribution, something as small as a free sticker can leave an impression—and not only make them more likely to make future purchases, but to also recommend that brand to others.
9/10/2018by Jen King
A survey of US internet users found that those with kids are more likely to buy something from a retailer they're loyal to than seek out a cheaper option.
5/23/2018by Jen King
This generation is among the most scrutinized, but the millennial stereotype may not be so accurate.
4/26/2018by Krista Garcia
When it comes to shopping habits, millennial women indulge on big-ticket items from time to time, but getting a good deal is also important to many of them.
3/12/2018by Jennifer King
Millennial preferences and spending habits have disrupted virtually every aspect of the retail sector. Here's a roadmap for attracting and retaining millennial customers, in five charts.
12/26/2017by Rimma Kats
HBC said Tuesday it was selling Lord & Taylor's flagship New York building to gig economy workspace provider WeWork and also leasing other select stores’ space to WeWork. The partnership aims to solve a critical problem that many brick-and-mortar retailers face: attracting younger shoppers into stores.
10/24/2017by Andria Cheng
Think you really understand millennial shoppers? Are you on top of the ways they use mobile, the ways they pay and the items they are more likely to buy? Take this quiz to test your knowledge.
8/30/2017by eMarketer Editors
Millennials are more willing to share the details of daily activities tracked by their smartphones, and retailers are thankful.
8/24/2017by Monica Melton