According to a May 2018 survey from Dotcom Distribution, something as small as a free sticker can leave an impression—and not only make them more likely to make future purchases, but to also recommend that brand to others.
A survey of US internet users found that those with kids are more likely to buy something from a retailer they're loyal to than seek out a cheaper option.
This generation is among the most scrutinized, but the millennial stereotype may not be so accurate.
When it comes to shopping habits, millennial women indulge on big-ticket items from time to time, but getting a good deal is also important to many of them.
Millennial preferences and spending habits have disrupted virtually every aspect of the retail sector. Here's a roadmap for attracting and retaining millennial customers, in five charts.
HBC said Tuesday it was selling Lord & Taylor's flagship New York building to gig economy workspace provider WeWork and also leasing other select stores’ space to WeWork. The partnership aims to solve a critical problem that many brick-and-mortar retailers face: attracting younger shoppers into stores.
Think you really understand millennial shoppers? Are you on top of the ways they use mobile, the ways they pay and the items they are more likely to buy? Take this quiz to test your knowledge.
Millennials are more willing to share the details of daily activities tracked by their smartphones, and retailers are thankful.
More than half of online shoppers in their 20s think it’s easier to return items in store, a new survey found. Older shoppers don’t necessarily see it that way.
Millennials devote more of their food dollars to restaurant dining than any other age group, a new survey suggests. But the survey also found that millennials are likely to look for online coupons or other offers from restaurants, and to use the internet to find deals.