Omnichannel

Data from Capgemini found that more than one-third of internet users had purchased a consumer product or retail item using a voice assistant.
1/16/2018by Rahul Chadha
Nearly half of customers think using a mobile device in-store would improve their experience, according to recent data. Here’s how shoppers are employing them at physical stores.
12/14/2017by Rahul Chadha
Roughly four in 10 US shoppers are considering using AI-powered digital assistants for their holiday shopping needs, according to a new study.
12/8/2017by Rimma Kats
Smart speakers have reached a "critical adoption threshold," according to comScore, which reported that 11% of Wi-Fi households have a digital voice assistant.
12/4/2017by Andria Cheng
Consumers seem to have mixed feelings about signing up for automatic replenishment programs, according to a new study from Oracle.
11/28/2017by eMarketer Editors
What separates winners and losers is often about who gets the basics right in the first place. One key is a well-trained sales force.
11/16/2017by Andria Cheng
The way consumers shop for household products is shifting steadily to an omnichannel approach, according to a new GfK study.
11/8/2017by eMarketer Editors
The flash-sale vehicles are another sign that online retailers can't entirely bypass physical retail. In the meantime, the trucks give Amazon an air of fun and the "treasure hunt" appeal of discounters like TJ Maxx and Costco.
11/2/2017by Andria Cheng
As the industry struggles to adjust to the challenges of ecommerce, shifting consumer habits and new economic realities, some companies and sectors will thrive and some will not, and some technologies and platforms will find wide audiences, while others will languish.
10/30/2017by eMarketer Editors
Most retailers have not implemented a host of key ecommerce and in-store technologies that support a seamless, convenient, omnichannel customer experience, according to the latest edition of the Customer Engagement Tech Trends study from RIS and International Data Corp. (IDC).
10/27/2017by eMarketer Editors