Understanding the customer journey has always been paramount for marketers—especially in the retail industry—and the ability to assign attribution is becoming more fine-tuned. But shoppers aren’t making it easy.
According to recent data, a good number of retailers think their digital strategies do at least an adequate job of guiding customers to physical locations. Still, there's room for improvement.
Online shopping is a mainstream activity—we forecast roughly 70% of the US population will make a purchase digitally this year—but more buying journeys still end offline.
Amazon continues to infiltrate more product categories and grow its Prime membership base. But just how much influence does the ecommerce giant have?
Omnichannel has been a buzzword for so long that you'd be forgiven for being sick of it. But retailers' attempts at better integrating online and in-store are seeing results.
Online sales growth at Walmart, while strong, was off from the pace set a year earlier, and the company's focus shift to Walmart.com sales brakes Jet.com's prospects.
Data from Capgemini found that more than one-third of internet users had purchased a consumer product or retail item using a voice assistant.
Nearly half of customers think using a mobile device in-store would improve their experience, according to recent data. Here’s how shoppers are employing them at physical stores.
Roughly four in 10 US shoppers are considering using AI-powered digital assistants for their holiday shopping needs, according to a new study.
Smart speakers have reached a "critical adoption threshold," according to comScore, which reported that 11% of Wi-Fi households have a digital voice assistant.