Omnichannel

A new study from Criteo finds that US smartphone owners have something of a love-hate relationship with retail stores. About three-quarters say they like to shop in physical stores, but nearly as many would just as soon do all their shopping online.
10/16/2017by Patricia Orsini
The traditional retail industry has been practically overturned by outside forces. Now it faces a new kind of disruption: self-disruption. And, some say, it’s the only way forward.
10/12/2017by Andria Cheng
Walmart seemed to signal a landmark shift for the overall retail industry when it said earlier this week that it will sharply scale back store openings and instead focus on ecommerce. But the shift is not an indication of brick-and-mortar retail’s demise.
10/11/2017by Patricia Orsini
Sales and traffic figures indicate Costco is still feeling relatively little pressure from Amazon, but new delivery options signal how it hopes to stay ahead.
10/6/2017by Andria Cheng
A new study gauging retail omnichannel efforts in seven international markets found that US retailers are turning in a mixed performance.
10/5/2017by Andria Cheng
The head of US ecommerce for Walmart, Marc Lore, acknowledges that the company has work to do to catch up to Amazon in some respects, but that doesn't mean he thinks Amazon has the advantage over Walmart in every digital matchup.
9/27/2017by Andria Cheng
For some shoppers, the expectation of a consistent omnichannel experience extends all the way to interactions with a sales representative across multiple channels.
9/26/2017by Monica Melton
WeChat's lightweight apps have received a lukewarm reception, but the mini programs seem to have gained traction among some retailers. The service can help drive consumers to physical stores and create a more personalized shopping experience.
9/13/2017by Man-Chung Cheung
Brand marketers worldwide are more likely to measure their omnichannel customer experience performance by collecting customer feedback than by looking at quantitative metrics like transaction volumes and conversion rates, according to new research from the CMO Council.
9/6/2017by Maria Minsker
A new CMO Council survey of senior marketing executives found that various aspects of brick-and-mortar shopping, such as in-store promotions, interactions with in-store representatives and product packaging, are on roughly equal footing with digital tactics when it comes to interacting with shoppers.
8/30/2017by Monica Melton