Thanks to factors like more efficient manufacturing, 3-D printing and ecommerce platforms, mass customization—the production of products that meet individual tastes—has become more mainstream. Especially in the fashion category.
Much has been written about value exchange and the push-pull of consumers' willingness to give up personal info for personalization, offers or other supposed special treatment. At the minimum, a retailer should be able to discern and differentiate a consumer at some point during a shopping journey.
Everyone likes to feel special, even if that recognition comes in the form of exclusive retail offers. A recent survey found the majority of US internet users said an offer just for them is more important than a promotion sent to everyone, and 94% would take advantage of an offer that wasn’t made available to the public at large.
For many retailers, personalization is everything—especially since consumers have come to expect curated experiences throughout the shopping journey. But getting personalization right isn't as easy as it sounds. Just ask eBay.
Periscope By McKinsey’s latest findings suggest grocers and eateries may benefit from communicating with consumers in a personal way.
New data from Bazaarvoice points to an ongoing occurrence—consumers want personalization, but they are not necessarily experiencing it.
Many are more likely to share the basics, like their name and email address, than reveal their shopping preferences or interests.
For most US retailers, personalization capabilities are key to success, but data from RIS reveals many are still facing obstacles
A study from Accenture finds that some 41% of consumers say they stopped doing business with a company this year because of poor personalization experience and lack of trust for brands and retailers.
The fashion industry is in the doldrums, with store closings and bankruptcy filings from department stores and specialty retailers. But there’s one hip fashion that the industry is banking on: data.