Podcast

In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman talks about Amazon's recent efforts to transform grocery shopping, including the launch of its second cashierless convenience store.
8/27/2018by eMarketer Editors
In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman discusses how emotions play a role in shopping behavior even if consumers don't think that they do.
8/20/2018by Marcus Johnson
The rise of ecommerce would seem to spell the end of the print catalog, but catalogs haven't gone away—and new ones are emerging. In the latest episode of eMarketer's "Behind the Numbers" podcast, Krista Garcia discusses the enduring appeal of an old-fashioned product.
7/9/2018by eMarketer Editors
In the latest episode of "Behind the Numbers," eMarketer analyst Karin von Abrams talks about the rising popularity of mobile buying in France and Germany, and what's influencing consumers' mobile shopping habits in 2018.
5/7/2018by Marcus Johnson
Amazon's most recent Prime Day drove record sales and helped solidify the company's leading place in the smart-speaker market. Now online furniture retailer Wayfair is taking a page from the Amazon playbook with its own day, Way Day. In the latest episode of eMarketer's "Behind the Numbers" podcast, we take a look at the single-day sales phenomenon and what marketers can learn from it.
4/23/2018by Marcus Johnson
Does Amazon really have a sweetheart deal with the US Postal Service? In the latest episode of the “Behind the Numbers” podcast, we dig into the controversy with eMarketer retail and ecommerce analyst Andrew Lipsman.
4/9/2018by Marcus Johnson
Marketers are still using social media to influence purchase decisions and drive sales, but getting consumers to actually complete a purchase while on a social property has proven to be exceptionally difficult–and is no longer a top priority for most. In the latest episode of eMarketer’s “Behind the Numbers,” we dig into Snapchat’s evolving approach to ecommerce, and how it might differ from previous attempts.
3/23/2018by eMarketer Editors
In the latest episode of "Behind the Numbers," analyst Paul Briggs talks about the current state of ecommerce in Canada, and how it wasn’t until multinational players began to focus on this relatively small market that local retail developed competitive offerings.
2/13/2018by Marcus Johnson
In the latest of several discussions focusing on digital technology giants, eMarketer analysts Nicole Perrin and Yory Wurmser sit down to talk about Amazon's multiple lines of business—particularly its ecommerce and advertising efforts. This episode is made possible by Criteo.
12/18/2017by Marcus Johnson
In the latest episode of "Behind the Numbers," eMarketer's Krista Garcia and Yory Wurmser discuss how electronics stores are adapting to digital commerce.
12/8/2017by Marcus Johnson