In the latest episode of "Behind the Numbers," eMarketer analyst Karin von Abrams talks about the rising popularity of mobile buying in France and Germany, and what's influencing consumers' mobile shopping habits in 2018.
Amazon's most recent Prime Day drove record sales and helped solidify the company's leading place in the smart-speaker market. Now online furniture retailer Wayfair is taking a page from the Amazon playbook with its own day, Way Day. In the latest episode of eMarketer's "Behind the Numbers" podcast, we take a look at the single-day sales phenomenon and what marketers can learn from it.
Does Amazon really have a sweetheart deal with the US Postal Service? In the latest episode of the “Behind the Numbers” podcast, we dig into the controversy with eMarketer retail and ecommerce analyst Andrew Lipsman.
Marketers are still using social media to influence purchase decisions and drive sales, but getting consumers to actually complete a purchase while on a social property has proven to be exceptionally difficult–and is no longer a top priority for most. In the latest episode of eMarketer’s “Behind the Numbers,” we dig into Snapchat’s evolving approach to ecommerce, and how it might differ from previous attempts.
In the latest episode of "Behind the Numbers," analyst Paul Briggs talks about the current state of ecommerce in Canada, and how it wasn’t until multinational players began to focus on this relatively small market that local retail developed competitive offerings.
In the latest of several discussions focusing on digital technology giants, eMarketer analysts Nicole Perrin and Yory Wurmser sit down to talk about Amazon's multiple lines of business—particularly its ecommerce and advertising efforts. This episode is made possible by Criteo.
In the latest episode of "Behind the Numbers," eMarketer's Krista Garcia and Yory Wurmser discuss how electronics stores are adapting to digital commerce.
In the latest episode of "Behind the Numbers," eMarketer's Krista Garcia and Yory Wurmser discuss how furniture stores are embracing different aspects of digital, like augmented reality.
In the latest edition of eMarketer's "Behind the Numbers" podcast, analysts Yory Wurmser and Krista Garcia discuss the state of digital apparel selling, and what retailers are doing online and off to keep up with changing customer expectations.
As the industry struggles to adjust to the challenges of ecommerce, shifting consumer habits and new economic realities, some companies and sectors will thrive and some will not, and some technologies and platforms will find wide audiences, while others will languish.