Food delivery, common in urban areas where population is dense and car ownership is low, is expanding to the suburbs and beyond thanks to the rise of digital services connecting users to restaurants.
Along with meal kits and instant ramen, food delivery has vastly altered the American palate for at-home dining. But despite growing competition in the digital delivery space, not everyone has embraced it.
According to a new survey from Fetch, more than four in 10 consumers say they have ordered food to go while on their daily commute.
You may think nothing of a box of frozen White Castle sliders or a Taco Bell dinner kit in the grocery aisle—fast-food signature dishes that shoppers can re-create at home. Yet Chick-fil-A's announcement on Monday that it will begin testing meal kits is something different altogether.
Thanks to the proliferation of on-demand services, digital food delivery is easier than ever. Depending on where you live, you might have multiple options for online ordering: Caviar specializes in local restaurants that wouldn’t necessarily deliver otherwise, Grubhub is adding quick-service partners like Subway and White Castle, and McDonald's uses UberEats.
As in many industries, there is a gap between consumer expectations and business execution for restaurants. Operators are often slow to adopt new technologies and those that they've implemented aren't always satisfactory. A February 2018 survey by BRP and Windstream Enterprise found that restaurant operators met consumer expectations on only two factors: mobile payments and free Wi-Fi.
Mobile checkout is shaping up to be a big theme in 2018, but some restaurants are implementing digital kiosks in addition to offering mobile ordering apps. It's just one more option for customers to choose from in an increasingly consumer-focused world.
Fewer people say offerings like online ordering and digital menus influence where they’re going to eat, according to a recent study from consulting firm AlixPartners.
Fast-food delivery was once unthinkable—or at least unpalatable financially, since delivery fees might end up costing more than a value meal. But by the end of 2018 there could be a major uptick in burger-to-door service.
Ordering meals is much more common among younger consumers, a survey finds, but even they don't do it too often.