Restaurants & Dining
Food delivery, while once niche, is becoming more mainstream. This year saw the explosion of fast food giants like McDonald's and Burger King going all-in on digital ordering and delivery through partnerships with UberEats and Grubhub, momentum that's certain to continue throughout 2019.
Food delivery, common in urban areas where population is dense and car ownership is low, is expanding to the suburbs and beyond thanks to the rise of digital services connecting users to restaurants.
Along with meal kits and instant ramen, food delivery has vastly altered the American palate for at-home dining. But despite growing competition in the digital delivery space, not everyone has embraced it.
According to a new survey from Fetch, more than four in 10 consumers say they have ordered food to go while on their daily commute.
Thanks to the proliferation of on-demand services, digital food delivery is easier than ever. Depending on where you live, you might have multiple options for online ordering: Caviar specializes in local restaurants that wouldn’t necessarily deliver otherwise, Grubhub is adding quick-service partners like Subway and White Castle, and McDonald's uses UberEats.
As in many industries, there is a gap between consumer expectations and business execution for restaurants. Operators are often slow to adopt new technologies and those that they've implemented aren't always satisfactory. A February 2018 survey by BRP and Windstream Enterprise found that restaurant operators met consumer expectations on only two factors: mobile payments and free Wi-Fi.