A recent study by NPR and The Marist Poll found that many US digital buyers rarely send unwanted items back. The decision to keep an online purchase instead of returning it comes down to time and cost.
There's no denying that ecommerce is disrupting the retail industry. But when it comes to returning a digital purchase, most consumers prefer to head to a physical store.
Over 40% of US and UK retailers have seen a spike in intentional returns compared with a year ago, according to a new study.
A recent study from Promocodes.com found that return policies affect where consumers shop, whether it’s in-store or online.