In the past few years, some key ecommerce players—including Amazon, China’s Alibaba, and eBay—have rolled out visual search tools that allow users to submit images as queries instead of text.
Google might leave Bing and Yahoo in the dust for visits, but the popular search engine has been losing some shine as the go-to platform for product search. A number of consumer surveys have shown that more US digital shoppers now start their searches on Amazon.
Search marketing is a critical channel for promoting the ecommerce initiatives of many retailers. But as research reveals, retailers’ paid and organic search campaigns face a variety of challenges due to both self-inflicted pressures and the overall competitive landscape.