Smart Speakers & Voice Assistants
Voice commerce might one day change how people shop online. But for now, only a minority of consumers regularly use a voice-activated smart speaker to make purchases.
Voice commerce holds promise. But at the moment, more consumers are turning to voice assistants to research products than add them to their cart.
Nearly three in 10 US voice assistant users ask their device to find neighborhood shops, restaurants and businesses, according to a Chatmeter survey.
Consumers are becoming accustomed to using voice commands, but it's still a minority who use them regularly. According to an August 2018 Social Lens survey, 70% of US internet users have ever used a voice command on any device, though that figure drops to one-third for those who use them as part of their daily routine.