The world of social ad campaigns is complex and ever-changing, and you need more data than ever to navigate it. Pattern89, formerly known as Quantifi, identifies the key trends that impact social ad performance.
Have you noticed how people talk about new purchases these days? A study from RetailMeNot and Kelton Global reported that two-thirds of consumers said a great offer is more important to them than customer service.
It’s difficult to know how to attribute sales or brand awareness to any given campaign. And because marketing attribution is challenging, so is measuring success. Bazaarvoice shares three key best practices to help you set more accurate and effective goals for future campaigns.