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With shopper spending expected to approach $930 billion in total 2017 holiday sales, advertisers and marketers will have a head start if they align data powering campaigns when and where consumers begin researching toys.
10/9/2017by Toby McKenna, SVP Advertising, Bazaarvoice
With back-to-school budgets on the rise, retailers face an optimistic outlook heading into the summer months. Class might be dismissed for the summer, but now is the time for advertisers to hit the books and craft a strategic digital strategy informed by the complex nuances of the back-to-school season.
6/6/2017by Toby McKenna, Bazaarvoice