Teens

Online shopping is common among teens; 86% of upper-income females and 91% of males shopped digitally in fall 2018, an all-time high. However, both genders prefer to shop in-store, but this is higher among females (76%) than males (56%).
10/24/2018by Krista Garcia
Retailers have begun to set their sights on teens, who make up a portion of Gen Z, as they enter adulthood and start competing with the millennials for marketing dollars. And this demographic is more keen on food than fashion.
4/12/2018by Krista Garcia
Teens don’t necessarily have the same spending habits as older cohorts. For one, many don’t even have a job. But marketers still need to pay attention to this group—and here’s why.
1/4/2018by Rimma Kats