Online shopping is common among teens; 86% of upper-income females and 91% of males shopped digitally in fall 2018, an all-time high. However, both genders prefer to shop in-store, but this is higher among females (76%) than males (56%).
Retailers have begun to set their sights on teens, who make up a portion of Gen Z, as they enter adulthood and start competing with the millennials for marketing dollars. And this demographic is more keen on food than fashion.
Teens don’t necessarily have the same spending habits as older cohorts. For one, many don’t even have a job. But marketers still need to pay attention to this group—and here’s why.